I started my business in 2017 and immediately began collecting puzzle pieces - individual tools, software, and processors I "needed" to run my business. I collected a lot of puzzle pieces.  As a result, I wasted a lot of money and time trying to get the pieces to fit...

Today we're talking about objections. Specifically, how you can use them to write great copy, but first, we need to address a common mistake businesses tend to make. Instead of discussing client objections, many businesses of one avoid objections out of fear a...

Using the popular StoryBrand framework, we can craft a powerful narrative for any industry, politics included. Why? Because it focuses on the "customer," not the individual or business. StoryBrand uses a seven-part framework.  Character Problem Guide Plan Call to...

"I feel like I have to train my audience all the time," she stated with a disheartened tone. "Is your service the first one of its kind," I asked. "No, of course not. People have been developing websites for years," she responded. "Then the problem you're struggling...

Emails. We love them, and we hate them, but there is one undeniable fact about them; emails work. If you ask anyone who has run a successful online business, they will tell you emails equal sales. However, many will readily admit one of their biggest mistakes was not...

When I started my business, I chased revenue. As a result, I made a big mistake. The mistake. One message for everybody.   The scarcity mindset   What I've learned over the last seven years of helping entrepreneurs clarify their message is this; prospects...

The following headlines are a recipe for disaster for Brands on LinkedIn.    Turn your LinkedIn inbox into a lead generation machine!   Fill your calendar with qualified leads without…   10X the clients in your inbox every month!   Book 25 calls...

I'm often asked, what makes great website copy? The answer is simple. Great website copy is a conversation with your prospects. Structuring that conversation is not easy, but you can get a head start by following these guidelines.   The Hero Section    The...

Creating Clarity #018 Reading time: 3 minutes. 18 seconds   Everybody wants to get leads on LinkedIn these days, so there is no shortage of people willing to help you. The two main activities this helpful lot wants you to do are: Join a POD. Use a 3rd party...

Everyone believes the way to "niche down" revolves around WHO you serve, which is why entrepreneurs people get stuck. When we think about a niche, we tend to focus on the WHO because every guru, book, or article titled "the riches are in the niches" tells you to focus...

Creating Clarity Newsletter #016 3 minutes 13 seconds   Last week, I was having a discussion with a client about the amount of "free stuff" you should give giveaway in your lead gen docs and content. The discussion made me think about the song "Give it Away" by...

Creating Clarity Newsletter #015 Most businesses of one do not have a business model. As a result, they offer too many services, which eats their time and leads to burnout, and in the case of an agency, they create the need to add overhead to support your services....

Creating Clarity Newsletter #014 Later today, I'll be speaking in front of an audience at a conference for the first time in two years. The topic is how to grow your brand using LinkedIn. LinkedIn is an excellent place for individuals and brands to raise brand...

What makes a good LinkedIn Cover Story Video?Creating Clarity Newsletter #013 (ironic I'm writing this on Friday the 13th) Reading time: 4 minutes 28 seconds +30 seconds to watch the video Let's go! Let's talk LinkedIn profile images.  If you just sighed, don't worry...

Creating Clarity Newsletter #012 This week, I had a conversation with a solopreneur who was frustrated because her content wasn't "converting."  She had been posting on LinkedIn for three weeks. Three weeks. She was concerned that no one was engaging with her posts,...

Hey 👋 Are you maximizing your content? Chances are you're not. Does this sound like your normal process: You create a great piece of content.  You click publish on one platform.  You're off to the next great post or article. This tends to be the process for most...

Creating Clarity Newsletter 010 "I can't afford it." "That's too much for me." "That's out of my price range." Have you ever heard those words or similar ones from a prospect during a sales call? If so, you're not alone. I speak to many solopreneurs who listen to...

Creating Clarity 010 I started my business after being let go from my corporate job. Since then, I've... Found work fulfills that me Built a profitable business Have the freedom to work from anywhere If I had to do it all over again, here are five things I'd do...

Creating Clarity Newsletter #008 Hey 👋🏻 Is your content one-sided? Chances are it is, which means you're missing out on an opportunity to grow a bigger audience.  People consume content differently, and as a result, you need different types of content to capture your...

Creating Clarity Newsletter #007  Hey 👋🏻 How DO you create a powerful message? It's a question I get a lot. This question follows it - "Is there a formula?" Actually, there is a formula, and it's a pretty simple one: O + O = O While the formula itself is easy, finding...

Creating Clarity Newsletter # 006 Hey there 👋🏻 I wrote my first book, CareerKred, to help professionals develop their personal brand. It lists the four steps every brand must go through to build a powerful brand, but what it also does is position you as an expert in...

Creating Clarity Newsletter #005 Yo! 👋🏻 Everywhere you look it's, "Sales Funnel. Sales Funnel. Sales Funnel." Every time I hear the words Sales Funnel I think of this: The Office Funny GIFfrom The Office GIFs   So. What is a Sales Funnel? At the most basic level,...

Creating Clarity Newsletter #004   Hey 👋🏻 Have you ever struggled to produce content? I don't mean content for the sake of content. I mean highly-relevant, targeted content you know will resonate with your audience. If so, you're not alone. We all have a unique...

Creating Clarity Newsletter #003 Hi there 👋🏻 Websites used to have a different purpose. They were essentially a brochure for your business. All pages and copy was, what we call at The Distilled Brand, inward-facing. On inward-facing websites, everything points to the...

Creating Clarity Newsletter #002 Hi there 👋🏻 Building and growing a brand - personal or business - is not terribly complicated. In fact, I laid out the four steps every brand must follow to build and grow their brand in my first book, CareerKred (and in the Creating...

Creating Clarity Newsletter #001   Hi there 👋🏻 I learned the importance of brand in 2012. Before that, I only had a cursory view of brand from my work as a product manager. I didn't really understand how it applied to people or businesses. Unfortunately for me,...