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All Day Fit

Based in Toronto, All Day Fit helps its clients make fitness a consistent part of their lives through its inclusive and intelligent fitness programs.

Owner:

Cassie Day

Website:

alldayfit.com

BEFORE

E

No clear message

E

Inward-facing language

E

Product-focused

E

Site not representing their values

All Day Fit
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All Day Fit
AFTER
E

Clear messaging throughout the site

E

One Clear Call to Action

E

Focused customer-facing language

E

Site reflects the values of the company

BEFORE

All Day Fit
AFTER
All Day Fit

PROOF:

180 proof strategy
Ryan Signature
Erica Breuer Signature 2
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