Confidence comes from a system not a filter
StoryBrand is a filter to craft a message ONLY.
StoryBrand works
but it’s limited
It doesn’t help you…
Craft website messaging or copy
Write an email campaign
Develop relevant content
Create an irresistible offer
StoryBrand does help you clarify your message.
BUT…
A clear message doesn’t help if you don’t know how to use it
After reading Building a StoryBrand (or even Marketing Made Simple), you’re convinced it’s what you need. After all, it just makes sense. However, as one of the first 20 certified StoryBrand guides, I can tell you with 100% certainty that StoryBrand is not enough. While words may be free, even the best ones don’t help if you don’t know how to use them in your marketing.
Carrie Skowronski – Owner Leadology
Retail Leadership Development
Matthew Moore – Owner Extension.Team
Paid Media Agency
The good news is there is a better way
Introducing The Brand Messaging System™
The Brand Messaging System™ fills in the gaps StoryBrand leaves behind to create a message and repeatable marketing strategy that works.
Position Your Message
Identify Audience
Know how many audiences you serve so you know how many messages you need.
Distill Message
Clarify your message so your audience knows who you are and what you do.
Develop Guide
Pull your message together into a comprehensive brand guideline.
Map your message directly to your ideal audience.
Map your message directly to your ideal audience.
Position Your Message
Identify Audience
Know how many audiences you serve so you know how many messages you need.
Distill Message
Clarify your message so your audience knows who you are and what you do.
Develop Guide
Pull your message together into a comprehensive brand guideline.
Clearly articulate your offer so everyone understands what you do.
Package Your Offer
Solidify Offer
Visualize your high-end offer so prospects know the value you provide.
Wireframe Webpage
Translate your message into copy and story for your webpage.
Determine Optin
Identify the type and format of a lead-generating item to capture email addresses.
Promote Your Brand
Outline Emails
Plot out an automated email sequence to nurture your target audience.
Create Calendar
Use your message to create 90-days worth of highly-relevant content.
Share Message
Strategically determine the best methods to tell the world your story.
Promoting your brand and business with confidence.
Promoting your brand and business with confidence.
Promote Your Brand
Outline Emails
Plot out an automated email sequence to nurture your target audience.
Create Calendar
Use your message to create 90-days worth of highly-relevant content.
Share Message
Strategically determine the best methods to tell the world your story.
Words are free but…
Even the best words won’t help if you don’t know how to use them in your marketing.
| | StoryBrand | Brand Messaging System |
|---|---|---|
| Clear Message | | |
| Marketing Strategy | | |
| A signature Offer | | |
| Repeatable Process | | |
| Sales Funnel | | |
| Content Calendar | | |
| Confidence* | | |
| Focus | | |
| Alignment | |
*Confidence is high initially, but quickly wanes when you move into implementation.
“The program has structure, is simple to follow, and has no “woo woo stuff.” I now have more confidence in my marketing as my message and the value I provide to clients is clear.”
The Brand Messaging System™ aligns your message everywhere
FAQs
How does StoryBrand help?
StoryBrand gives you a simple framework to focus your message on your customer. Unfortunately, it does not help you with the next step in the process which is what do you do with your message.
Will StoryBrand help build a marketing plan?
No. StoryBrand is a messaging filter only, it does not help you market your brand.
Are you a certified StoryBrand Guide?
Yes. I am one of the first twenty guides certified.
Do you help with create BrandScripts?
Yes and No. I realized early on (I was one of the first twenty certified guides) that developing a BrandScript only was not enough.
The key is implementing your BrandScript the right way into your marketing. I’d actually be doing you a disservice if we only developed a BrandScript. Realizing this, I no longer offer BrandScripts only.
Instead, I help you develop a complete marketing system using the StoryBrand framework for a fraction of what you’ll pay to do the same with other StoryBrand guides.
Why should I choose you?
Here’s my guide pitch. I am one of the first twenty guides trained (authority). As such, I have helped over a hundred clients clarify their message, so I understand exactly what you are struggling with right now (empathy).
Clarifying your message is challenging on your own because you’re too close to what you do. Trying to see your business the way your customers do is literally, like trying to see the forest for the trees. No matter how hard you try, you’ll struggle to pull the right message from your head.
You need an experienced guide, an OG, who has worked with people from various industries – not the same one – who can help you find the essence of your message so you can tell your brand’s story and change the world, one client, at a time.
The reason your message feels “off” isn’t what you think.
You read StoryBrand, which means you know that gut feeling you get when describing to others what you do. The one that says you’re missing the mark? You have an amazing product or service, but something is OFF, and you can’t wrap your fingers around it or find the right words to describe it.
The good news is it doesn’t have to be this way. You can find the right words to clearly articulate who you are and what do – once you know the real reasons your message feels off. In this ebook, you’ll discover..
Why subtraction is greater than addition (stop adding stuff!)
How to align your message and offer
How to say the right things everywhere
