StoryBrand is a messaging filter

A story-based method to craft your message ONLY.

StoryBrand is not a marketing plan

It doesn’t help you with…

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Email marketing

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Website messaging or copy

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Social media

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Content marketing

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Identifying your audience

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Defining your services

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What is StoryBrand?

StoryBrand is a story-based messaging filter designed by Donald Miller to help you clarify your message ONLY.

01

A Character

Every story has a protagonist. In your story, your character is your customer.

02

Has a Problem

Without a problem, there is no story. What is your character’s problem?

03

Meets a Guide

Characters need a guide to overcome their problems. How does your brand help?

04

Give them a plan

No one can overcome problems without a plan. What is you plan to help?

05

Call them to action

Even with a plan, characters won’t move forward. You need to call them to action.

06

avoid failure

Your brand helps your character avoid the consequences of failure.

07

achieve success

Ultimately, your brand helps your customers achieve success.  

Reading the book is one thing

After reading Building a StoryBrand (or even Marketing Made Simple) you’re convinced it’s what you need. After all, it just makes sense. However, as one of the first 20 certified StoryBrand guides, I can tell you with 100% certainty that implementing the philosophy is hard.

Carrie Skowronski – Owner Leadology

Retail Leadership Development 

Matthew Moore – Owner Extension.Team

Paid Media Agency

The good news is there is a better way

Introducing The Brand Messaging Playbook™

The Brand Messaging Playbook™ fills in the gaps to create a message and repeatable marketing strategy that works.

Position Your Message

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Identify Audience

Know how many audiences you serve so you know how many messages you need.

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Distill Message

Clarify your message so your audience knows who you are and what you do.

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Develop Guide

Pull your message together into a comprehensive brand guideline.

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Map your message directly to your ideal audience.

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num 1

Map your message directly to your ideal audience.

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Position Your Message

E

Identify Audience

Know how many audiences you serve so you know how many messages you need.

E

Distill Message

Clarify your message so your audience knows who you are and what you do.

E

Develop Guide

Pull your message together into a comprehensive brand guideline.

02

Clearly articulate your offer so everyone understands what you do.

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Package Your Offer

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Solidify Offer

Visualize your high-end offer so prospects know the value you provide. 

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Wireframe Webpage

Translate your message into copy and story for your webpage.

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Determine Optin

Identify the type and format of a lead-generating item to capture email addresses. 

Promote Your Brand

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Outline Emails

Plot out an automated email sequence to nurture your target audience.

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Create Calendar

Use your message to create 90-days worth of highly-relevant content. 

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Share Message

Strategically determine the best methods to tell the world your story.

03

Promoting your brand and business with confidence.

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03

Promoting your brand and business with confidence.

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Promote Your Brand

E

Outline Emails

Plot out an automated email sequence to nurture your target audience.

E

Create Calendar

Use your message to create 90-days worth of highly-relevant content. 

E

Share Message

Strategically determine the best methods to tell the world your story.

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The Brand Messaging Playbook™ Helps You…

Design a workshop or online course

Visualize your offering.

Create a comprehensive brand story.

Know how to use your clear message.

Create engaging content.

Have confidence in your marketing.

Develop a clear message.

Create a repeatable marketing system.

What You Get

“The program has structure, is simple to follow, and has no “woo woo stuff.” I now have more confidence in my marketing as my message and the value I provide to clients is clear.” – Kathrine B.

A Strong message people understand

A “visible” product or service
A complete messaging guide
Emails your prospects want to open
Website copy people actually read
A sales funnel that works
A repeatable and structured process
A 3-month calendar of relevant content

And the confidence to know you’re doing it right.

The Brand Messaging Playbook™ aligns your message everywhere

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FAQs

How does StoryBrand help?

StoryBrand gives you a simple framework to focus your message on your customer. Unfortunately, it does not help you with the next step in the process which is what do you do with your message.

Will StoryBrand help build a marketing plan?

No. StoryBrand is a messaging filter only, it does not help you market your brand.

Are you a certified StoryBrand Guide?

Yes. I am one of the first twenty guides certified. 

Do you help with create BrandScripts?

Yes and No. I realized early on (I was one of the first twenty certified guides) that developing a BrandScript only was not enough.

The key is implementing your BrandScript the right way into your marketing. I’d actually be doing you a disservice if we only developed a BrandScript. Realizing this, I no longer offer BrandScripts only.

Instead, I help you develop a complete marketing system using the StoryBrand framework for a fraction of what you’ll pay to do the same with other StoryBrand guides.

Why should I choose you?

Here’s my guide pitch. I am one of the first twenty guides trained (authority). As such, I have helped over a hundred clients clarify their message, so I understand exactly what you are struggling with right now (empathy).

Clarifying your message is challenging on your own because you’re too close to what you do. Trying to see your business the way your customers do is literally, like trying to see the forest for the trees. No matter how hard you try, you’ll struggle to pull the right message from your head.

You need an experienced guide, an OG, who has worked with people from various industries – not the same one – who can help you find the essence of your message so you can tell your brand’s story and change the world, one client, at a time.

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3 keys to Creating a Compelling Message

In this short video, you will learn how to articulate who you are and what you do using your customer's language, not yours. 

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