StoryBrand is a messaging filter
A story-based method to craft your message ONLY.
StoryBrand is not a marketing plan
It doesn’t help you with…
Email marketing
Website messaging or copy
Social media
Content marketing
Identifying your audience
Defining your services
What is StoryBrand?
StoryBrand is a story-based messaging filter designed by Donald Miller to help you clarify your message ONLY.
01
A Character
Every story has a protagonist. In your story, your character is your customer.
02
Has a Problem
Without a problem, there is no story. What is your character’s problem?
03
Meets a Guide
Characters need a guide to overcome their problems. How does your brand help?
04
Give them a plan
No one can overcome problems without a plan. What is you plan to help?
05
Call them to action
Even with a plan, characters won’t move forward. You need to call them to action.
06
avoid failure
Your brand helps your character avoid the consequences of failure.
07
achieve success
Ultimately, your brand helps your customers achieve success.
Reading the book is one thing
After reading Building a StoryBrand (or even Marketing Made Simple), you’re convinced it’s what you need. After all, it just makes sense. However, as one of the first 20 certified StoryBrand guides, I can tell you with 100% certainty that StoryBrand is not enough.
Carrie Skowronski – Owner Leadology
Retail Leadership Development
Matthew Moore – Owner Extension.Team
Paid Media Agency
The good news is there is a better way
Introducing The Brand Messaging System™
The Brand Messaging System™ fills in the gaps StoryBrand leaves behind to create a message and repeatable marketing strategy that works.
Position Your Message
Identify Audience
Know how many audiences you serve so you know how many messages you need.
Distill Message
Clarify your message so your audience knows who you are and what you do.
Develop Guide
Pull your message together into a comprehensive brand guideline.
Map your message directly to your ideal audience.
Map your message directly to your ideal audience.
Position Your Message
Identify Audience
Know how many audiences you serve so you know how many messages you need.
Distill Message
Clarify your message so your audience knows who you are and what you do.
Develop Guide
Pull your message together into a comprehensive brand guideline.
Clearly articulate your offer so everyone understands what you do.
Package Your Offer
Solidify Offer
Visualize your high-end offer so prospects know the value you provide.
Wireframe Webpage
Translate your message into copy and story for your webpage.
Determine Optin
Identify the type and format of a lead-generating item to capture email addresses.
Promote Your Brand
Outline Emails
Plot out an automated email sequence to nurture your target audience.
Create Calendar
Use your message to create 90-days worth of highly-relevant content.
Share Message
Strategically determine the best methods to tell the world your story.
Promoting your brand and business with confidence.
Promoting your brand and business with confidence.
Promote Your Brand
Outline Emails
Plot out an automated email sequence to nurture your target audience.
Create Calendar
Use your message to create 90-days worth of highly-relevant content.
Share Message
Strategically determine the best methods to tell the world your story.
What you get
The Brand Messaging System™ is a complete operating system enabling you to say the right tings everywhere.
A Clear Message
Craft a powerful message that prospects get even after a few at the bar.
Complete Marketing Strategy
Everything you need to start promoting your business with confidence.
A signature offer
Organize an offer you can become known for in your target market.
Repeatable process
A structured process you can use for every new product/service or campaign.
Sales Funnel
No complex fancy stuff you can’t explain over drinks. Just a basic simple funnel to build your list.
Content Calendar
No more wondering what to post. Instead, you’ll create a 3-month calendar of relevant content.
Confidence
It’s not #sexy but it’s something we all need. Without confidence, even the best plans fail.
Focus
Leave the squirrels behind and set your sights one thing; growing your business the right way.
Alignment
Like a flight at your favorite establishment, your message and business will finally feel right.
“The program has structure, is simple to follow, and has no “woo woo stuff.” I now have more confidence in my marketing as my message and the value I provide to clients is clear.”
The Brand Messaging System™ aligns your message everywhere
FAQs
How does StoryBrand help?
StoryBrand gives you a simple framework to focus your message on your customer. Unfortunately, it does not help you with the next step in the process which is what do you do with your message.
Will StoryBrand help build a marketing plan?
No. StoryBrand is a messaging filter only, it does not help you market your brand.
Are you a certified StoryBrand Guide?
Yes. I am one of the first twenty guides certified.
Do you help with create BrandScripts?
Yes and No. I realized early on (I was one of the first twenty certified guides) that developing a BrandScript only was not enough.
The key is implementing your BrandScript the right way into your marketing. I’d actually be doing you a disservice if we only developed a BrandScript. Realizing this, I no longer offer BrandScripts only.
Instead, I help you develop a complete marketing system using the StoryBrand framework for a fraction of what you’ll pay to do the same with other StoryBrand guides.
Why should I choose you?
Here’s my guide pitch. I am one of the first twenty guides trained (authority). As such, I have helped over a hundred clients clarify their message, so I understand exactly what you are struggling with right now (empathy).
Clarifying your message is challenging on your own because you’re too close to what you do. Trying to see your business the way your customers do is literally, like trying to see the forest for the trees. No matter how hard you try, you’ll struggle to pull the right message from your head.
You need an experienced guide, an OG, who has worked with people from various industries – not the same one – who can help you find the essence of your message so you can tell your brand’s story and change the world, one client, at a time.
The reason your message feels “off” isn’t what you think.
You read StoryBrand, which means you know that gut feeling you get when describing to others what you do. The one that says you’re missing the mark? You have an amazing product or service, but something is OFF, and you can’t wrap your fingers around it or find the right words to describe it.
The good news is it doesn’t have to be this way. You can find the right words to clearly articulate who you are and what do – once you know the real reasons your message feels off. In this ebook, you’ll discover..
Why subtraction is greater than addition (stop adding stuff!)
How to align your message and offer
How to say the right things everywhere
