Great Messaging requires a system

StoryBrand is a filter to hone in on a message.

StoryBrand is great
but by itself…

It doesn’t help you…

Find the right words

Develop relevant content

Create an irresistible offer

StoryBrand Brandscript

StoryBrand does help you clarify your message.

BUT…

A clear message doesn’t help if you don’t know how to use it

After reading Building a StoryBrand (or even Marketing Made Simple), you’re convinced it’s what you need. After all, it just makes sense. However, as a former StoryBrand guide (I was one of the first 20 certified), I can tell you that while words may be free, even the best ones don’t help if you don’t know how to use them in your marketing.

Carrie Skowronski – Owner Leadology

Retail Leadership Development 

Matthew Moore – Owner Extension.Team

Paid Media Agency

The good news is there is a better way

Introducing The Brand Messaging System™

The Brand Messaging System™ creates a message and repeatable marketing strategy that works.

Position Your Message

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Define Audience

Know who you serve so you know how many messages you need.

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Identify Ingredients

Capture all of the unique messaging points for your audience.

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Distill Message

Clarify your message and create a comprehensive messaging guide.

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From confusion to a clear message that resonates with your ideal audience.

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From confusion to a clear message that resonates with your ideal audience.

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Position Your Message

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Define Audience

Know who you serve so you know how many messages you need.

E

Identify Ingredients

Capture all of the unique messaging points for your audience.

E

Distill Message

Clarify your message and create a comprehensive messaging guide.

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From one fuzzy or multiple offerings to a well-defined, high-ticket offer.

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Package Your Offer

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Package Offer

Refine your offer so prospects know the value you provide.

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Wireframe Webpage

Translate your message into copy and story for your webpage.

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Determine Optin

Identify the type and format of a lead-generating item to capture email addresses. 

Promote Your Brand

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Outline Emails

Plot out an automated email sequence to nurture your target audience.

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Publish Content

Select your categories and leverage your message into your content.

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Sell Socially

Develop a strategy for social outreach and engagement.

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From wondering what to say to promoting your brand with confidence.

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From wondering what to say to promoting your brand with confidence.

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Promote Your Brand

E

Outline Emails

Plot out an automated email sequence to nurture your target audience.

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Publish Content

Select your categories and leverage your message into your content.

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Sell Socially

Develop a strategy for social outreach and engagement.

Words are free but…

Even the best words won’t help if you don’t know how to use them in your marketing.


StoryBrand
Brand Messaging System
Clear Message
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Marketing Strategy
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A signature Offer
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Repeatable Process
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Sales Funnel
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Content Calendar
^
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Confidence*
^
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Focus
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Alignment
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^

*Confidence is high initially, but quickly wanes when you move into implementation.

“The program has structure, is simple to follow, and has no “woo woo stuff.” I now have more confidence in my marketing as my message and the value I provide to clients is clear.”

Katherine Bouglai

Founder

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The Brand Messaging System™ aligns your message everywhere

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FAQs

How does StoryBrand help?

StoryBrand gives you a simple framework to focus your message on your customer. Unfortunately, it does not help you with the next step in the process which is what do you do with your message.

Will StoryBrand help build a marketing plan?

No. StoryBrand is a framework to help you clarify your message, by itself, it does not help you market your brand.

Are you a certified StoryBrand Guide?

No. While I was one of the first twenty guides certified, after six years, I decided not to renew my certification. 

Do you help with create BrandScripts?

No. Since I am no longer a certified guide, I can’t help you create a BrandScript.

Why should I choose you?

Here’s my brief pitch. I was one of the first twenty guides trained. In April 2023, I decided not to renew my certification. Prior to this, I helped over a hundred clients clarify their message using the StoryBrand framework, so I understand exactly what you are struggling with right now.

Clarifying your message is challenging on your own because you’re too close to what you do. Trying to see your business the way your customers do is literally like trying to see the forest for the trees. No matter how hard you try, you’ll struggle to pull the right message from your head.

To get there, you likely need a guide. Someone who can help you find the essence of your message so you can tell your brand’s story everywhere.

The reason your message feels “off” isn’t what you think.

Brand_Messaging_System

You read StoryBrand, which means you know that gut feeling you get when describing to others what you do.  The one that says you’re missing the mark? You have an amazing product or service, but something is OFF, and you can’t wrap your fingers around it or find the right words to describe it.

The good news is it doesn’t have to be this way. You can find the right words to clearly articulate who you are and what do – once you know the real reasons your message feels off. In this ebook, you’ll discover..

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Why subtraction is greater than addition (stop adding stuff!)

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How to align your message and offer

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How to say the right things everywhere

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The LinkedIn Daily Checklist

10 daily activities to capture more profile views and leads in as few as 30 minutes a day

Check your email for the checklist!

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The Real Reason Your Messaging Feels "Off"

Discover the 3 pitfalls many consultants make when it comes to messaging and what you can do to fit it! 

Check Your Email for the Guide!