I started my business in 2017 and immediately began collecting puzzle pieces - individual tools, software, and processors I "needed" to run my business. I collected a lot of puzzle pieces.  As a result, I wasted a lot of money and time trying to get the pieces to fit together, which wasn't going to happen because the problem with puzzle pieces is that, alone, they are worthless. While individual...

Today we're talking about objections. Specifically, how you can use them to write great copy, but first, we need to address a common mistake businesses tend to make. Instead of discussing client objections, many businesses of one avoid objections out of fear a prospect might choose a competitor over them. This mistake is costing you opportunities. Objections help make an instant connection with...

Using the popular StoryBrand framework, we can craft a powerful narrative for any industry, politics included. Why? Because it focuses on the "customer," not the individual or business. StoryBrand uses a seven-part framework.  Character Problem Guide Plan Call to Action Success Failure (consequences) Character The protagonist. The main character is the focal point of the story. The character is...

"I feel like I have to train my audience all the time," she stated with a disheartened tone. "Is your service the first one of its kind," I asked. "No, of course not. People have been developing websites for years," she responded. "Then the problem you're struggling with is not training your audience. It's your message."   The need to "train your audience" is a common misconception many...

Emails. We love them, and we hate them, but there is one undeniable fact about them; emails work. If you ask anyone who has run a successful online business, they will tell you emails equal sales. However, many will readily admit one of their biggest mistakes was not growing an email list sooner to nurture prospects with email. The importance of sending emails for your business is evident. Yet,...

When I started my business, I chased revenue. As a result, I made a big mistake. The mistake. One message for everybody.   The scarcity mindset   What I've learned over the last seven years of helping entrepreneurs clarify their message is this; prospects can't feel understood if they misunderstand what you are saying.* For prospects to feel understood, they need messaging specifically...

The following headlines are a recipe for disaster for Brands on LinkedIn.    Turn your LinkedIn inbox into a lead generation machine!   Fill your calendar with qualified leads without…   10X the clients in your inbox every month!   Book 25 calls from one post!   These headlines can cost you:   Time Money   Here’s why. They prey on:   Ignorance  and ...

I'm often asked, what makes great website copy? The answer is simple. Great website copy is a conversation with your prospects. Structuring that conversation is not easy, but you can get a head start by following these guidelines.   The Hero Section    The hero section is the first thing visitors see when your website loads. The hero section is the part of your website where you have...