The Distilled Blog
Helping entrepreneurs clearly articulate who you are and what you do in everything you do, from your messaging to your offer to promoting your business and brand.
Four Steps to Build your personal brand
A few years ago, I wrote CareerKred, where I outlined the four steps you must go through to build your brand. While I wrote the book for career-minded professionals who wanted to build a personal brand to stand out in their career. Now six years later, it turns out the same four steps outlined in the book apply to ALL brands, especially those of you new to or starting a business as a business...
The Two Parts of Every Niche
One of the biggest challenges micro-business owners face is understanding their "niche." One reason they struggle with this so much is that they're focused on the wrong thing. Let's take a look....
