This week’s pour: Becoming Undiluted This week’s topic is straightforward: dilution. This isn’t about burnout, a broken strategy, or watered-down drinks. Every business experiences dilution. Dilution happens when your message, offers, and positioning slowly lose...
Welcome Patrons, A few days ago, I spoke with a founder facing a tough decision. On the surface, he had done everything “right.” He had plenty of momentum, but underneath, he was exhausted. His clients had shifted, and his offers no longer fit their needs....
The Lies Founders Tell Themselves to Stay Safe During a recent onboarding call for the Brand Messaging System™ program, a client stated, “Well, I’m a researcher.” I stopped them. “No,” I said, “you’re not a researcher. You’re a CEO who happens to do research.” At...
I’m hearing more about this topic in conversations, comments, and communities, so it’s time to talk about it. It’s the topic making founders and marketers reach for a stiff drink: Artificial Intelligence (AI). I get it. Many of you are saying things like: “AI...
Welcome Patrons! In addition to running The Distilled Brand®, I’m also a coach in a large entrepreneurial group. Last week, I had a discussion with a founder about the copy on their website. I asked why she felt that way. She told me it was because the site...
Welcome Patrons If you’ve been following along, you’ll know that today is the third and final installment of the LinkedIn series, and today, I’m tackling the third most common question I’m asked. “How do I get leads on LinkedIn?”...
Welcome Patrons In part two of this three-part series, let’s discuss the second most asked question I get about LinkedIn, and most brands get this completely wrong. “Should I post to my company page or my personal page?” My answer is your personal page. Unfortunately,...
Welcome Patrons As the author of a book on LinkedIn (LinkedIn Made Simple), I’m often asked questions about LinkedIn. I get questions like: What should I put in my headline? How do you write an appealing About section Should I use the Services and Featured...
Welcome Patrons Last week, I was on vacation with friends in Scottsdale, Arizona. We spent the week watching spring training baseball games and checked out some breweries and eateries. One of the places we visited was a trendy new spot in Old Town Scottsdale; it had...
