Clearly articulate who you are and what you do…Everywhere
Clarify your message and offer to confidently market your business and brand.
It’s Your message.
Communicating your value online is hard. It requires a different approach than communicating offline. The right message makes people engage. The wrong one makes you feel like the best-kept secret.
Your message is “all over the place”
You attract the wrong audience
You feel out of alignment
You look the same as your competition
You feel like something is missing
Your offer is not clear
You’re Just too close to it.
As an expert in your field, you know more about your area of expertise than nearly anyone else and you’re good at what you do. So, why is communicating your value so hard? Here’s why – Your message and overall business have been in your head for so long, it makes total sense to you but is confusing to everyone else (even at the bar after a few drinks).
But it doesn’t have to be this way.
Make your brand easy to understand
You’ve been told to clarify your message. So, you hired a copywriter who gave you standard industry copy that hides your values and makes you look like your competitor. You’re convinced you can do better. So, you grab your favorite beverage and get to work. After spending countless hours agonizing over which words to use, nothing is clicking into place. Here’s why:
👉 Great messaging comes from a process, not another glass of wine (or your competitor’s website). 👈
Distill your message to its core and leave everything else out.
Leave shiny objects behind and gain traction on the things that matter.
Get your message, marketing, and team on the same page.
Introducing The Brand Messaging System™
A proven system to connect and clarify your message and offer so you confidently promote your business and brand.
The only step-by-step process to build your messaging playbook so you say the right things everywhere.
Position with Messaging
Distill your message and create a messaging guide to ensure you stay clear and consistent.
Package Your Offer
Refine your offer and digital assets to focus your message and attract your audience like a magnet.
Promote with confidence
No more wondering what to do or post; align your message with your brand so everything connects.
Helping Agency Owners Grow
Say the right things everywhere
Schedule a Call
Click the button, let’s talk strategy, and determine if we’re a good fit.
Trust the Process
Use proven frameworks to help you find and focus the essentials of your business.
Increase Your Impact
Align your message, offer, and marketing so everything connects.
When you know the steps to follow, everything falls into place. Or as our clients say, “Everything Connects.”
When your message is clear prospects understand what you do
Allison Jackson-Dyer & Bob Dendy
Does your message feel “off?”
The good news is it doesn’t have to be this way. You can find the right words to clearly articulate who you are and what do – once you know the real reasons your message feels off. In this ebook, you’ll discover..
Why subtraction is greater than addition (stop adding stuff!)
How to align your message and offer
How to say the right things everywhere