Clearly articulate who you are and what you do…Everywhere
Clarify your message, promote your brand with confidence and become the obvious choice in your target market.
It’s Your message.
Communicating your value online is hard. It requires a different approach than communicating offline. The right message makes people engage. The wrong one makes you feel like the best-kept secret.
Your message is “all over the place”
You attract the wrong audience
You feel out of alignment
You look the same as your competition
You feel like something is missing
Your offer is not clear
You’re Just too close to it.
As an expert in your field, you know more about your area of expertise than nearly anyone else and you’re good at what you do. So, why is communicating your value so hard? Here’s why – Your message has been in your head for so long, it makes total sense to you but is confusing to everyone else (even at the bar after a few drinks).
But it doesn’t have to be this way.
Your Message is Your Brand
You’ve been told to clarify your message. So, you hired a copywriter who gave you standard industry copy that hides your values and makes you look like your competitor. You’re convinced you can do better. So, you grab your favorite wine glass and get to work. After spending countless hours agonizing over which words to use, nothing is clicking into place. Here’s why:
👉 Great messaging comes from a process, not another glass of wine (or your competitor’s website). 👈
clarity
Distill your message to its core and leave everything else out.
focus
Leave shiny objects behind and gain traction on the things that matter.
alignment
Get your message, marketing, and team on the same page.
Align your message everywhere.
Getting caught with your digital pants down confuses prospects, and if you confuse, you lose.
Introducing The Brand Messaging System™
Imagine having a structured, repeatable, step-by-step process to build a complete messaging playbook you can use for your go-to-market strategy or your next marketing campaign.
Position Brand
Define and develop the right message to attract your ideal audience.
Package Your Offer
Find clarity in your business and offer by packaging your expertise into one irresistible offer.
Promote with confidence
From emails to content to social media, know you’re doing the right things – in the right order – to move your business forward.
Clarify Your Message
The program to help you say the rights things everywhere – website, content, emails, and more.
Clarify Your Message
The program to help you say the rights things everywhere – website, content, emails, and more.
Introducing The Brand Messaging System™
Imagine having a structured, repeatable, step-by-step process to build a complete messaging playbook you can use for your go-to-market strategy or your next marketing campaign.
Position Brand
Define and develop the right message to attract your ideal audience.
Package Your Offer
Find clarity in your business and offer by packaging your expertise into one irresistible offer.
Promote with Confidence
From emails to content to social media, know you’re doing the right things – in the right order – to move your business forward.
Clarify Your Message
Or as a client once said, “arrange the knowledge you already have in your head, so it makes sense to others.” Well Put.
Schedule a Call
Click the button, let’s talk strategy, and determine if we’re a good fit.
Trust the Process
Our proven frameworks help you find the essentials of your business.
Increase Your Impact
Get your message, marketing, and team on the same page.
When you know the steps to follow, everything falls into place. Or as our clients say, “It just clicks.”
Allison Jackson-Dyer & Bob Dendy
Leadership Development
Keith Kleinmaier
Software
Michael Santarcangelo
Leadership development
Leadership Development
Does your message feel “off?”
The good news is it doesn’t have to be this way. You can find the right words to clearly articulate who you are and what do – once you know the real reasons your message feels off. In this ebook, you’ll discover..
Why subtraction is greater than addition (stop adding stuff!)
How to align your message and offer
How to say the right things everywhere
