Everyone believes the way to “niche down” revolves around WHO you serve, which is why entrepreneurs people get stuck. When we think about a niche, we tend to focus on the WHO because every guru, book, or article titled “the riches are in the...
Creating Clarity Newsletter #016 3 minutes 13 seconds Last week, I was having a discussion with a client about the amount of “free stuff” you should give giveaway in your lead gen docs and content. The discussion made me think about the song...
Creating Clarity Newsletter #015 Most businesses of one do not have a business model. As a result, they offer too many services, which eats their time and leads to burnout, and in the case of an agency, they create the need to add overhead to support your services....
Creating Clarity Newsletter #014 Later today, I’ll be speaking in front of an audience at a conference for the first time in two years. The topic is how to grow your brand using LinkedIn. LinkedIn is an excellent place for individuals and brands to raise brand...
What makes a good LinkedIn Cover Story Video? Creating Clarity Newsletter #013 (ironic I’m writing this on Friday the 13th) Reading time: 4 minutes 28 seconds +30 seconds to watch the video Let’s go! Let’s talk LinkedIn profile images. If you just...
A few years ago, I wrote CareerKred, where I outlined the four steps you must go through to build your brand. While I wrote the book for career-minded professionals who wanted to build a personal brand to stand out in their career. Now six years later, it turns out...
Creating Clarity Newsletter #012 This week, I had a conversation with a solopreneur who was frustrated because her content wasn’t “converting.” She had been posting on LinkedIn for three weeks. Three weeks. She was concerned that no one was engaging...
Hey 👋 Are you maximizing your content? Chances are you’re not. Does this sound like your normal process: You create a great piece of content. You click publish on one platform. You’re off to the next great post or article. This tends to be the process...
Creating Clarity Newsletter 010 “I can’t afford it.” “That’s too much for me.” “That’s out of my price range.” Have you ever heard those words or similar ones from a prospect during a sales call? If so,...
Creating Clarity 010 I started my business after being let go from my corporate job. Since then, I’ve… Found work fulfills that me Built a profitable business Have the freedom to work from anywhere If I had to do it all over again, here are five things...
