Case Studies

Small-Batch Engagements Produce Measurable Results

While it’s difficult to put a concrete metric on the impact of clarity for your business, here are some typical results clients have experienced.

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Increased email open rates

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Clearly identified audience

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Can articulate who they are and what they do

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Increased confidence

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Increased revenue

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A packed high-end service offering

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A relevant content strategy

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A clear value proposition

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Developed an online course or workshop

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Leadership communication consultant

Problem: Messaging was inward-facing and was not clear about what the company does or how their client’s benefit.

Solution: We implemented the Brand Messaging System™ to align her message and tell her client’s story.

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small business crm coach

Problem: The website and messaging on the website no longer reflected the direction of the company after going through a rebrand.

Solution: We implemented the Brand Messaging System™ to position the brand, packed up her offer into a high-end service, so she could confidently promote the new brand.

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Real Estate Franchise Sales

Problem: The corporate messaging and slide deck was not resonating with potential brokers.

Solution: We implemented the Brand Messaging System™ to clarify the message, translated a 27-page slide deck into a one-page sales sheet, and launched a new customer-facing website.

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Health and Fitness

Problem: The company’s messaging was not in line with their values despite hiring an agency to write the copy.

Solution: We implemented the Brand Messaging System™ to clarify the message and offers, rebuilt the website to reflect the overall values.

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Marketing Agency

Problem: Messaging was technical and did not reflect what the company does or how his customer’s benefit. The website was also outdated.

Solution: To move fast, we held a half-day marketing strategy session to clarify the messaging on the homepage and wireframe all services pages.

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Podcast Editing Agency

Problem: The business pivoted resulting in a misaligned message and an outdated website.

Solution: We walked through the Brand Messaging System to identify new brand attributes, core messaging, and the requirements for the new website.

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Thought Leader Workshops

Problem: Workshops were not yielding the required attendance and the webpages were not reflective of the brand.

Solution: We developed messaging and outlined a website design to engage prospects and encourage registrations. The results were amazing.

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Sports Coaching & Clinics

Problem: As an ex-NHL hockey player, Mark clearly had the authority but he lacked a powerful online presence to dominate the local hockey market.

Solution: We developed messaging, created an e-commerce platform for ease of registration, and we updated his very old and outdated website.

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Fire and Safety Equipment

Problem: They had a hard-coded (HTML) website that looked old (think pinch and zoom) and they needed a new modern website that reflected their brand.

Solution: We developed clear messaging and created a new website that is modern and mobile-friendly.

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Career Coach

Problem: A high bounce rate caused Melissa to reach out. She was concerned she was losing possible sales because of her messaging.

Solution: After walking through her analytics we discovered the real challenge was her process and lead magnet delivery. We updated her message, her method, and her marketing tactics.

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SaaS Start Up

Problem: This startup had a great solution for teachers but knew she wasn’t telling the right story about her software.

Solution: We clarified her message, outlined the pages of her website, and developed a comprehensive marketing plan to drive sign-ups for a free demo.

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Executive Resume Writing

Problem: While running a very successful business, this owner knew her website messaging could be better.

Solution: We clarified her messaging and developed a new homepage layout. We also created a comprehensive plan for her marketing.

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Training and Workshops

Problem: As a consultant who’s primary compensation was from workshops, she had pieced together a solution for her online presence that was not filling her workshops.

Solution: We developed a complete brand strategy to reflect her brand, level-up her messaging, and created a one-stop e-commerce website to fill her workshops.

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Leadership Training

Problem: Esther is an author and expert in her field, but struggled to demonstrate her expertise online.

Solution: We developed a comprehensive, customer-facing story for her online presence that included messaging, website development, and a marketing plan.

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Christian Therapy

Problem: Outdated website that did not reflect her brand and she was not filling her workshops.

Solution: We created a brand reflective of her work, created an online e-commerce solution to sell her products and services.

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