Maximize your marketing dollars with your Agency

Create your messaging playbook first to save time and money, and make the most from your marketing agency campaigns. 

We love agencies but…

You typically get standard industry language (you’re not standard, right?)

You tend to sound like your competition.

Agencies are designed to serve everyone (and you know what happens when you try to serve everyone).

Agencies are all about the “what else.”

The Typical agency business model is more

Most agencies say things like, “we can do this and this and this,” or use a bunch of acronyms such as CRO, CPM, SEO, CTR, CPA, (not a reference to your accountant), or ROAS, all of which makes your confidence go down and confusion go up.


Typical Agency
Brand Messaging System
Clear Message
^
^
Marketing Strategy
^
^
A Clear Offering
^
^
Repeatable Process
^
^
Sales Funnel*
^
^
Content Calendar**
^
^
Additional Expenses
^
^
Lot of Acronyms***
^
^

*They will create lots of sales funnels for you, usually at additional expense.

**Usually an additional expense, “oh, do you want social media posts with that?” Yes. Gotcha.

*** Acronyms are always free but guaranteed to leave you scratching your head.

make your agency experience better

Introducing The Brand Messaging System™

The Brand Messaging System™ when used prior to engaging with an agency ensures your marketing dollars will be used effectively.  

Position Your Message

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Define Audience

Know who you serve so you know how many messages you need.

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Identify Ingredients

Capture all of the unique messaging points for your audience.

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Distill Message

Clarify your message and create a comprehensive messaging guide.

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From confusion to a clear message that resonates with your ideal audience.

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From confusion to a clear message that resonates with your ideal audience.

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Position Your Message

E

Define Audience

Know who you serve so you know how many messages you need.

E

Identify Ingredients

Capture all of the unique messaging points for your audience.

E

Distill Message

Clarify your message and create a comprehensive messaging guide.

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From one fuzzy or multiple offerings to a well-defined, high-ticket offer.

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Package Your Offer

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Package Offer

Refine your offer so prospects know the value you provide.

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Wireframe Webpage

Translate your message into copy and story for your webpage.

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Determine Optin

Identify the type and format of a lead-generating item to capture email addresses. 

Promote Your Brand

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Outline Emails

Plot out an automated email sequence to nurture your target audience.

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Publish Content

Select your categories and leverage your message into your content.

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Sell Socially

Develop a strategy for social outreach and engagement.

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From wondering what to say to promoting your brand with confidence.

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From wondering what to say to promoting your brand with confidence.

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Promote Your Brand

E

Outline Emails

Plot out an automated email sequence to nurture your target audience.

E

Publish Content

Select your categories and leverage your message into your content.

E

Sell Socially

Develop a strategy for social outreach and engagement.

Maximize your marketing dollars by first distilling down…

Your audience

Your message

Your pitch

Your product offering

Brand_Messaging_Playbook

Build a Messaging Playbook for your business and brand, so your agency can make the most of your marketing dollars and all those acronyms.

I’ve been through a marketing process with an agency and this process is night and day. Their process got us more of the same, this process took us to another level.

Bob Deny

Co-Founder

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The Brand Messaging System™ finds your unique message and aligns it everywhere

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FAQs

Are you an all-in-one agency?

No, and we don’t consider ourselves an agency because our business model is based on selling you more and more. We are solely focused on your messaging so you don’t sound like everyone else. 

Do you help with Ads or write content?

No to both, but the work we do with you ensures you make the most of your engagement with an agency. 

Why would I hire you over an agency?

We love this question and it’s best answered by our clients who worked with an agency before hiring us. In every case, they told us the agency gave them standard industry language that made them sound more like their competition. At The Distilled Brand, we strive to find what makes you different not more of the same.  

The reason your message feels “off” isn’t what you think.

Brand_Messaging_System

If you’re considering hiring an agency you probably have a gut feeling that your messaging is off. You have an amazing product or service, but something is missing, and you can’t wrap your fingers around it or find the right words to describe it.

The good news is it doesn’t have to be this way. You can find the right words to clearly articulate who you are and what do – once you know the real reasons your message feels off. In this ebook, you’ll discover…

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Why subtraction is greater than addition (stop adding stuff!)

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How to align your message and offer

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How to say the right things everywhere

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The LinkedIn Daily Checklist

10 daily activities to capture more profile views and leads in as few as 30 minutes a day

Check your email for the checklist!

Brand_Messaging_System

The Real Reason Your Messaging Feels "Off"

Discover the 3 pitfalls many consultants make when it comes to messaging and what you can do to fit it! 

Check Your Email for the Guide!