build a profitable
personal brand

A step-by-step program for founders, executives, and organizations to boost visibility and authority so you get recognized for your expertise even if you don’t know where to start.

Is your brand costing you opportunities?

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You attract the wrong audience/community

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You’re not getting the opportunities you see other get

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Your posts get little to no engagement

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You feel stuck in your career or business

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Your business feels like its hit a plateau 

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You’re an expert at what you do, but no one knows about you.

Get recognized for your expertise

Most founders, executives, and organizations believe “personal branding” is for someone else or that it’s fake, but here’s the thing: you already have a personal brand, whether you realize it or not. Your brand is the perception others have of you, and it’s on display with every action and interaction you have throughout the day.

Like it or not, your brand determines whether you get the next opportunity or it goes to someone else. Unfortunately, you can be the absolute best in your area of expertise, but if your personal brand doesn’t reflect this, no one will know about you. Instead of attracting opportunities, you’ll be invisible.

But it doesn’t have to be this way…

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Your Personal Brand is your reputation

If you’re not actively managing your brand, rest assured, Google is managing it for you. However, when YOU take charge of your brand, it’s easy to get recognized for your expertise.

Define Your Brand

People will know who you are and what you do.

Build Your Authority

Become visible and get recognized as an expert in your area or industry.

Make an Impact

More clients and opportunities for you to change your corner of the world. 

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introducing The Personal Branding System™

A proven 4-step process to define and develop your personal brand and the brands for your teams while boosting opportunities and credibility in your industry.

Define Your Brand

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Awareness

Understand both aspects of your brand and determine what you want to be known for.

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Audience

Determine your target audience.

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Arrange

Pull your brand together to create your personal brand tagline.

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From confusion to a clear message that resonates with your ideal audience.

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num 1

From confusion to a clear message that resonates with your ideal audience.

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Define Your Brand

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Awareness

Understand both aspects of your brand and determine what you want to be known for.

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Audience

Determine your target audience.

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Arrange

Pull your brand together to create your personal brand tagline.

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From a fuzzy offering to a well-defined story and value proposition.

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Become Visible

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Story

Craft your story so it resonates with your target audience even if you’ve held very different roles.

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Site

Create an online hub for all of your internet activities.

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Satellite

Utilize other platforms to boost your authority 

Build Your Authority

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People

Targeted your content to a specific audience.

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Publish

Post your content to the appropriate platforms.

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Process

Set up a process to help you become consistent with your content.

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From wondering what to say to promoting your brand with confidence.

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From wondering what to say to promoting your brand with confidence.

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Build Your Authority

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People

Targeted your content to a specific audience.

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Publish

Post your content to the appropriate platforms.

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Process

Set up a process to help you become consistent with your content.

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From a fuzzy offering to a well-defined story and value proposition.

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Boost Your Credibility

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Establish

Put in place a strategy to build your network using the 4P Networking Matrix™

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Engage

Start having conversations that matter with your target audience.

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Expand

Expand your reach to new platforms with a defined process.

Will this program work for you?

The Personal Branding System™ is designed for founders, executives, and organizations who know the power of personal branding but do not know how to get started.

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College Students (Get a leg up!)

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Busy executives and sales professionals

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Independent Consultants

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Organizations looking to elevate the brands of their teams

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Freelancers/Solopreneurs

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Business owners who are the face of their business

This course will NOT work for you if are a “personal branding expert” or you already have an established personal brand.

ways to level up your personal brand

(and get the recognition you, your team, or your organization deserve)

The Companion

Workbook Only

– The full (80+) page workbook

– All of the Frameworks used by successful clients

– All of the scripts used for successful messaging

– Tools to generate content ideas

– All of the templates needed to write your profile and experience sections

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The Curriculum

online Course

– Everything in The Companion offering

– A complete self-paced course

– A complete 4-step strategy to build your personal brand

– Advanced techniques such as how to network using the 4P System

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The Consultation

1:1 coaching

The Consultation includes 1:1 coaching with me plus access to The Curriculum.

Additionally, you get:

– A clear message for your brand

– AI prompts and strategies

– Define your mission, vision, purpose, and vocation

– Develop your personal operating system

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Frequently Asked Questions

How long does it take to complete?

The Companion and Curriculum are self-paced, so the timeframe to complete it is up to you. The Curriculum offers videos to help you through the Companion workbook, which will help you move through the matrials quicker.

What does it cost?

$499. Lifetime access. No additional costs.

What happens if I can't start right away?

The Curriculum is self-paced. If you’re not ready, you can wait until it’s convenient for you.  

Why is this course so cheap?

I believe every founder, executive, and organization benefits from having strong personal brands, which is why you won’t find professionally curated videos or stunt doubles in these videos. Instead, these videos get to the point and were filmed by me in my basement. My basement. Not my mother’s.

Do you offer refunds?

There are no refunds for this product. Once you pay, you have immediate access to your purchase. 

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What does your brand say about you?

Unfortunately, most founders, executives, or organizations aren’t in control of their brand. In many cases Google is, and in a digital-first world, if you’re not actively building your brand, Google determines whether you get the next opportunity or it goes to someone else.

The good news is it doesn’t have to be this way…

You can regain control of your brand and become the go-to expert, but to do so, you need to understand what your brand is today, which is where the Personal Brand Scorecard comes into play.

In less than five minutes, founders or executives will learn:

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Your personal brand score

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If your online presence is hindering opportunities

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What you need to do to become a recognized expert

Isn’t it time to stop being the best-kept secret?

Ps. It’s FREE. 

Personal Branding Quiz

The average score is 35%.

You’re better than average, right?

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The LinkedIn Daily Checklist

10 daily activities to capture more profile views and leads in as few as 30 minutes a day

Check your email for the checklist!

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The Real Reason Your Messaging Feels "Off"

Discover the 3 pitfalls many consultants make when it comes to messaging and what you can do to fit it! 

Check Your Email for the Guide!