build a profitable
personal brand
A step-by-step program for founders, executives, and organizations to boost visibility and authority so you get recognized for your expertise even if you don’t know where to start.
Is your brand costing you opportunities?
You attract the wrong audience/community
You’re not getting the opportunities you see other get
Your posts get little to no engagement
You feel stuck in your career or business
Your business feels like its hit a plateau
You’re an expert at what you do, but no one knows about you.
Get recognized for your expertise
Most founders, executives, and organizations believe “personal branding” is for someone else or that it’s fake, but here’s the thing: you already have a personal brand, whether you realize it or not. Your brand is the perception others have of you, and it’s on display with every action and interaction you have throughout the day.
Like it or not, your brand determines whether you get the next opportunity or it goes to someone else. Unfortunately, you can be the absolute best in your area of expertise, but if your personal brand doesn’t reflect this, no one will know about you. Instead of attracting opportunities, you’ll be invisible.
But it doesn’t have to be this way…
Your Personal Brand is your reputation
If you’re not actively managing your brand, rest assured, Google is managing it for you. However, when YOU take charge of your brand, it’s easy to get recognized for your expertise.
Define Your Brand
People will know who you are and what you do.
Build Your Authority
Become visible and get recognized as an expert in your area or industry.
Make an Impact
More clients and opportunities for you to change your corner of the world.
introducing The Personal Branding System™
A proven 4-step process to define and develop your personal brand and the brands for your teams while boosting opportunities and credibility in your industry.
Define Your Brand
Awareness
Understand both aspects of your brand and determine what you want to be known for.
Audience
Determine your target audience.
Arrange
Pull your brand together to create your personal brand tagline.
From confusion to a clear message that resonates with your ideal audience.
From confusion to a clear message that resonates with your ideal audience.
Define Your Brand
Awareness
Understand both aspects of your brand and determine what you want to be known for.
Audience
Determine your target audience.
Arrange
Pull your brand together to create your personal brand tagline.
From a fuzzy offering to a well-defined story and value proposition.
Become Visible
Story
Craft your story so it resonates with your target audience even if you’ve held very different roles.
Site
Create an online hub for all of your internet activities.
Satellite
Utilize other platforms to boost your authority
Build Your Authority
People
Targeted your content to a specific audience.
Publish
Post your content to the appropriate platforms.
Process
Set up a process to help you become consistent with your content.
From wondering what to say to promoting your brand with confidence.
From wondering what to say to promoting your brand with confidence.
Build Your Authority
People
Targeted your content to a specific audience.
Publish
Post your content to the appropriate platforms.
Process
Set up a process to help you become consistent with your content.
From a fuzzy offering to a well-defined story and value proposition.
Boost Your Credibility
Establish
Put in place a strategy to build your network using the 4P Networking Matrix™
Engage
Start having conversations that matter with your target audience.
Expand
Expand your reach to new platforms with a defined process.
Will this program work for you?
The Personal Branding System™ is designed for founders, executives, and organizations who know the power of personal branding but do not know how to get started.
College Students (Get a leg up!)
Busy executives and sales professionals
Independent Consultants
Organizations looking to elevate the brands of their teams
Freelancers/Solopreneurs
Business owners who are the face of their business
This course will NOT work for you if are a “personal branding expert” or you already have an established personal brand.
ways to level up your personal brand
(and get the recognition you, your team, or your organization deserve)
The Companion
Workbook Only
– The full (80+) page workbook
– All of the Frameworks used by successful clients
– All of the scripts used for successful messaging
– Tools to generate content ideas
– All of the templates needed to write your profile and experience sections
The Curriculum
online Course
– Everything in The Companion offering
– A complete self-paced course
– A complete 4-step strategy to build your personal brand
– Advanced techniques such as how to network using the 4P System
The Consultation
1:1 coaching
The Consultation is for executives and founders who understand the value of building their brand for their business and career.
You get:
– Defined direction
– A personal operating system
– A clear message for your brand
– A clear path for content that resonates
– A complete 4-step strategy to build your personal brand
Frequently Asked Questions
How long does it take to complete?
The Companion and Curriculum are self-paced, so the timeframe to complete it is up to you. The Curriculum offers videos to help you through the Companion workbook, which will help you move through the matrials quicker.
What does it cost?
The Companion workbook is $19.
The Curriculum is $199. Lifetime access. All future upgrades or additions included. No additional costs.
What happens if I can't start right away?
The Curriculum is self-paced. If you’re not ready, you can wait until it’s convenient for you.
Why is this program so cheap?
I believe every founder, executive, and organization benefits from having strong personal brands, which is why you won’t find professionally curated videos or stunt doubles in these videos. Instead, these videos get to the point and were filmed by me in my basement. My basement. Not my mother’s.
Do you offer refunds?
There are no refunds for these product. Once you pay, you have immediate access to your purchase.
What does your brand say about you?
Unfortunately, most founders, executives, or organizations aren’t in control of their brand. In many cases Google is, and in a digital-first world, if you’re not actively building your brand, Google determines whether you get the next opportunity or it goes to someone else.
The good news is it doesn’t have to be this way…
You can regain control of your brand and become the go-to expert, but to do so, you need to understand what your brand is today, which is where the Personal Brand Scorecard comes into play.
In less than five minutes, founders or executives will learn:
Your personal brand score
If your online presence is hindering opportunities
What you need to do to become a recognized expert
Isn’t it time to stop being the best-kept secret?
Ps. It’s FREE.
The average score is 35%.
You’re better than average, right?
