A step-by-step program to define and build your personal brand

Stand out from your competition and get recognized for your expertise even if you don’t know where to start.

Do you need to build your personal brand?

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You are the face of your business

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You want to get recognized for your expertise

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Your current brand is a mess or nonexistent

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You feel stuck in your career or business

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You want to transition to a new or bigger role

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You need to become more visible

Get recognized for your expertise

Most people believe “personal branding” is for someone else or that it’s fake, but here’s the thing, you already have a personal brand, whether you realize it or not. Your brand is the perception others have of you, and it’s on display with every action and interaction you have throughout the day.

Like it or not, your personal brand determines whether you get the next opportunity or it goes to someone else. Unfortunately, you can be the absolute best in your area of expertise, but if your personal brand doesn’t reflect this, no one will know about you. Instead of attracting opportunities, you’ll be invisible.

But it doesn’t have to be this way…

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Don’t let Google determine your brand

If you’re not actively managing your brand, rest assured, Google is managing it for you. However, when YOU take charge of your brand, it’s easy to get recognized for your expertise.

Clarity

Define Your Brand

Determine what you want others to know you for.

Focus

Build Your Authority

Become visible in your area of expertise.

Alignment

Impact Your Career

Take charge of your brand and get recognized for your expertise.

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introducing The Personal Branding System™

The Personal Branding System™ is a complete process to develop and elevate your brand.

Define Your Brand

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Awareness

Understand both aspects of your brand and determine what you want to be known for.

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Audience

Determine your target audience.

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Arrange

Pull your brand together to create your personal brand tagline.

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From confusion to a clear message that resonates with your ideal audience.

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From confusion to a clear message that resonates with your ideal audience.

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Define Your Brand

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Awareness

Understand both aspects of your brand and determine what you want to be known for.

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Audience

Determine your target audience.

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Arrange

Pull your brand together to create your personal brand tagline.

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From a fuzzy offering to a well-defined story and value proposition.

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Become Visible

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Story

Craft your story so it resonates with your target audience even if you’ve held very different roles.

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Site

Create an online hub for all of your internet activities.

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Satellite

Utilize other platforms to boost your authority 

Build Your Authority

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People

Targeted your content to a specific audience.

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Publish

Post your content to the appropriate platforms.

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Process

Set up a process to help you become consistent with your content.

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From wondering what to say to promoting your brand with confidence.

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From wondering what to say to promoting your brand with confidence.

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Build Your Authority

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People

Targeted your content to a specific audience.

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Publish

Post your content to the appropriate platforms.

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Process

Set up a process to help you become consistent with your content.

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From a fuzzy offering to a well-defined story and value proposition.

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Boost Your Credibility

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Establish

Put in place a strategy to build your network using the 4P Networking Matrix™

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Engage

Start having conversations that matter with your target audience.

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Expand

Expand your reach to new platforms with a defined process.

What you get

A complete personal brand operating system.

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A step-by-step process to build your brand

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The Personal Branding workbook

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Copy of the best selling book on personal branding

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3 hours of video instruction

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Access to a community of like-minded professionals

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The 4P Networking Matrix™

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Will this program work for you?

The Personal Branding System™ is designed for professionals and individuals who need to define and build their personal brand but do not know how to get started.

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College Students (Get a leg up!)

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Busy executives

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Independent Consultants

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Career professionals looking to move up

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Freelancers/Solopreneurs

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Business owners who are the face of their business

This course will NOT work for you if are a “personal branding expert” or you already have an established personal brand.

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Become the obvious choice

Enroll

Click the button, invest $199 in yourself, and get instant access.

Engage

Do the work alongside a like-minded community of professionals.

Enhance

Elevate your brand and become the go-to in your industry.

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Frequently Asked Questions

How long does it take to complete?

The program is self-paced, so the timeframe to complete is up to you.

What's included?

3 hours of instruction. Access to a community of like-minded professionals. A workbook. A copy of the best-selling book CareerKred.

What does it cost?

$199. Lifetime access. No additional costs.

What happens if I can't start right away?

The program is self-paced. If you’re not ready, you can wait until it’s convenient for you.  

Why is this course so cheap?

I believe every professional should know how to create a personal brand that reflects their professional goals without not breaking the bank. You won’t find professionally curated videos or stunt doubles. The videos get to the point and were filmed by me in my basement.

Do you offer refunds?

There are no refunds for this product. Once you pay you are given immediate access to all course materials including the videos and workbooks. 

What does your brand say about you?

Savvy professionals know a strong personal brand can increase your impact, influence, and income.

Unfortunately, most professionals aren’t in control of their brand; Google is, and in a digital-first world, if you’re not actively building your brand, Google determines whether you get the next opportunity or it goes to someone else.

The good news is it doesn’t have to be this way…

You can take back control of your brand and become the go-to expert, but to get there, you need to understand what your brand is today, which is where the Personal Brand Scorecard comes into play. IN less than five minutes you’ll learn:

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Your personal brand score

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If your online presence is hindering opportunities

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What you need to do to become a recognized expert

Isn’t it time to stop being the best-kept secret?

Personal Branding Quiz

The average score is 35%.

You’re better than average, right?

LinkedIn-Daily-Checklist

The LinkedIn Daily Checklist

10 daily activities to capture more profile views and leads in as few as 30 minutes a day

Check your email for the checklist!

3 keys to Creating a Compelling Message

In this short video, you will learn how to articulate who you are and what you do using your customer's language, not yours. 

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