A 4-step program to define and build your personal brand
Stand out from your competition and get recognized for your expertise even if you don’t know where to start.
Do you need to build your personal brand?
You are the face of your business
You want to get recognized for your expertise
Your current brand is a mess or nonexistent
You feel stuck in your career or business
You want to transition to a new or bigger role
You need to become more visible
Get recognized for your expertise
Most people believe “personal branding” is for someone else or that it’s fake, but here’s the thing, you already have a personal brand, whether you realize it or not. Your brand is the perception others have of you, and it’s on display with every action and interaction you have throughout the day.
Like it or not, your personal brand determines whether you get the next opportunity or it goes to someone else. Unfortunately, you can be the absolute best in your area of expertise, but if your personal brand doesn’t reflect this, no one will know about you. Instead of attracting opportunities, you’ll be invisible.
But it doesn’t have to be this way…
Your Personal Brand is your reputation
If you’re not actively managing your brand, rest assured, Google is managing it for you. However, when YOU take charge of your brand, it’s easy to get recognized for your expertise.
Define Your Brand
Determine what you want others to know you for.
Build Your Authority
Become visible in your area of expertise.
Impact Your Career
Take charge of your brand and get recognized for your expertise.
introducing The Personal Branding System™
Built from personal experience, the Personal Branding System™ is a complete 4-step process to develop and elevate your brand so you get recognized for your expertise.
Define Your Brand
Awareness
Understand both aspects of your brand and determine what you want to be known for.
Audience
Determine your target audience.
Arrange
Pull your brand together to create your personal brand tagline.
From confusion to a clear message that resonates with your ideal audience.
From confusion to a clear message that resonates with your ideal audience.
Define Your Brand
Awareness
Understand both aspects of your brand and determine what you want to be known for.
Audience
Determine your target audience.
Arrange
Pull your brand together to create your personal brand tagline.
From a fuzzy offering to a well-defined story and value proposition.
Become Visible
Story
Craft your story so it resonates with your target audience even if you’ve held very different roles.
Site
Create an online hub for all of your internet activities.
Satellite
Utilize other platforms to boost your authority
Build Your Authority
People
Targeted your content to a specific audience.
Publish
Post your content to the appropriate platforms.
Process
Set up a process to help you become consistent with your content.
From wondering what to say to promoting your brand with confidence.
From wondering what to say to promoting your brand with confidence.
Build Your Authority
People
Targeted your content to a specific audience.
Publish
Post your content to the appropriate platforms.
Process
Set up a process to help you become consistent with your content.
From a fuzzy offering to a well-defined story and value proposition.
Boost Your Credibility
Establish
Put in place a strategy to build your network using the 4P Networking Matrix™
Engage
Start having conversations that matter with your target audience.
Expand
Expand your reach to new platforms with a defined process.
Will this program work for you?
The Personal Branding System™ is designed for professionals and individuals who need to define and build their personal brand but do not know how to get started.
College Students (Get a leg up!)
Busy executives
Independent Consultants
Career professionals looking to move up
Freelancers/Solopreneurs
Business owners who are the face of their business
This course will NOT work for you if are a “personal branding expert” or you already have an established personal brand.
What you get
A complete 4-step process to build your personal brand
Actionable personal branding workbook with templates and resources
A comprehensive on-demand personal branding video library
Access to a community of like-minded professionals
Become the obvious choice
Enroll
Click the button, invest $199 in yourself, and get instant access.
Engage
Do the work alongside a like-minded community of professionals.
Enhance
Elevate your brand and become the go-to in your industry.
Frequently Asked Questions
How long does it take to complete?
The program is self-paced, so the timeframe to complete is up to you.
What's included?
3 hours of instruction. Access to a community of like-minded professionals. A workbook. A copy of the best-selling book CareerKred.
What does it cost?
$199. Lifetime access. No additional costs.
What happens if I can't start right away?
The program is self-paced. If you’re not ready, you can wait until it’s convenient for you.
Why is this course so cheap?
I believe every professional should know how to create a personal brand that reflects their professional goals without not breaking the bank. You won’t find professionally curated videos or stunt doubles. The videos get to the point and were filmed by me in my basement.
Do you offer refunds?
There are no refunds for this product. Once you pay you are given immediate access to all course materials including the videos and workbooks.
What does your brand say about you?
Unfortunately, most professionals aren’t in control of their brand; Google is, and in a digital-first world, if you’re not actively building your brand, Google determines whether you get the next opportunity or it goes to someone else.
The good news is it doesn’t have to be this way…
You can take back control of your brand and become the go-to expert, but to get there, you need to understand what your brand is today, which is where the Personal Brand Scorecard comes into play.
In less than five minutes you’ll learn:
Your personal brand score
If your online presence is hindering opportunities
What you need to do to become a recognized expert
Isn’t it time to stop being the best-kept secret?
Ps. It’s FREE.
The average score is 35%.
You’re better than average, right?
