Today we’re talking about objections. Specifically, how you can use them to write great copy, but first, we need to address a common mistake businesses tend to make. Instead of discussing client objections, many businesses of one avoid objections out of fear a...
Using the popular StoryBrand framework, we can craft a powerful narrative for any industry, politics included. Why? Because it focuses on the “customer,” not the individual or business. StoryBrand uses a seven-part framework. Character Problem Guide Plan...
“I feel like I have to train my audience all the time,” she stated with a disheartened tone. “Is your service the first one of its kind,” I asked. “No, of course not. People have been developing websites for years,” she responded....
Emails. We love them, and we hate them, but there is one undeniable fact about them; emails work. If you ask anyone who has run a successful online business, they will tell you emails equal sales. However, many will readily admit one of their biggest mistakes was not...
When I started my business, I chased revenue. As a result, I made a big mistake. The mistake. One message for everybody. The scarcity mindset What I’ve learned over the last seven years of helping entrepreneurs clarify their message is this;...
