Welcome Patrons In part two of this three-part series, let’s discuss the second most asked question I get about LinkedIn, and most brands get this completely wrong. “Should I post to my company page or my personal page?” My answer is your personal page. Unfortunately,...
Welcome Patrons As the author of a book on LinkedIn (LinkedIn Made Simple), I’m often asked questions about LinkedIn. I get questions like: What should I put in my headline? How do you write an appealing About section Should I use the Services and Featured...
Welcome Patrons Last week, I was on vacation with friends in Scottsdale, Arizona. We spent the week watching spring training baseball games and checked out some breweries and eateries. One of the places we visited was a trendy new spot in Old Town Scottsdale; it had...
Welcome, Patrons! I did a keynote last year titled, Messaging so clear prospects say, “I want it!” Have you ever felt that way before? You know that feeling when you hear someone explain an idea so clearly that it just clicks? When that happens, it’s not by accident....
Welcome, Patrons! 🍸 Most founders think of their business brand and their personal brand as separate. Your business brand is about the company’s products and services, and your personal brand is about your personal reputation. While I understand this...
Welcome Patrons. I’ve been cooking up something exciting behind the bar for the last few weeks. The Brand Messaging System™️ Cohort will launch later this month with several new modules, including one I’m calling Create Your Digital Doppelgänger. As you...
