Maximize your marketing dollars with your Agency
Create your messaging playbook first to save time and money, and make the most from your marketing agency campaigns.
We love agencies but…
You typically get standard industry language (you’re not standard, right?)
You tend to sound like your competition.
Agencies are designed to serve everyone (and you know what happens when you try to serve everyone).
Agencies are all about the “what else.”
The Typical agency business model is more
Most agencies say things like, “we can do this and this and this,” or use a bunch of acronyms such as CRO, CPM, SEO, CTR, CPA, (not a reference to your accountant), or ROAS, all of which makes your confidence go down and confusion go up.
| | Typical Agency | Brand Messaging System |
|---|---|---|
| Clear Message | | |
| Marketing Strategy | | |
| A Clear Offering | | |
| Repeatable Process | | |
| Sales Funnel* | | |
| Content Calendar** | | |
| Additional Expenses | | |
| Lot of Acronyms*** | |
*They will create lots of sales funnels for you, usually at additional expense.
**Usually an additional expense, “oh, do you want social media posts with that?” Yes. Gotcha.
*** Acronyms are always free but guaranteed to leave you scratching your head.
make your agency experience better
Introducing The Brand Messaging System™
The Brand Messaging System™ when used prior to engaging with an agency ensures your marketing dollars will be used effectively.
Position Your Message
Define Audience
Know who you serve so you know how many messages you need.
Identify Ingredients
Capture all of the unique messaging points for your audience.
Distill Message
Clarify your message and create a comprehensive messaging guide.
From confusion to a clear message that resonates with your ideal audience.
From confusion to a clear message that resonates with your ideal audience.
Position Your Message
Define Audience
Know who you serve so you know how many messages you need.
Identify Ingredients
Capture all of the unique messaging points for your audience.
Distill Message
Clarify your message and create a comprehensive messaging guide.
From one fuzzy or multiple offerings to a well-defined, high-ticket offer.
Package Your Offer
Package Offer
Refine your offer so prospects know the value you provide.
Wireframe Webpage
Translate your message into copy and story for your webpage.
Determine Optin
Identify the type and format of a lead-generating item to capture email addresses.
Promote Your Brand
Outline Emails
Plot out an automated email sequence to nurture your target audience.
Publish Content
Select your categories and leverage your message into your content.
Sell Socially
Develop a strategy for social outreach and engagement.
From wondering what to say to promoting your brand with confidence.
From wondering what to say to promoting your brand with confidence.
Promote Your Brand
Outline Emails
Plot out an automated email sequence to nurture your target audience.
Publish Content
Select your categories and leverage your message into your content.
Sell Socially
Develop a strategy for social outreach and engagement.
Maximize your marketing dollars by first distilling down…
Your audience
Your message
Your pitch
Your product offering
Build a Messaging Playbook for your business and brand, so your agency can make the most of your marketing dollars and all those acronyms.
I’ve been through a marketing process with an agency and this process is night and day. Their process got us more of the same, this process took us to another level.
The Brand Messaging System™ finds your unique message and aligns it everywhere
FAQs
Are you an all-in-one agency?
No, and we don’t consider ourselves an agency because our business model is based on selling you more and more. We are solely focused on your messaging so you don’t sound like everyone else.
Do you help with Ads or write content?
No to both, but the work we do with you ensures you make the most of your engagement with an agency.
Why would I hire you over an agency?
We love this question and it’s best answered by our clients who worked with an agency before hiring us. In every case, they told us the agency gave them standard industry language that made them sound more like their competition. At The Distilled Brand, we strive to find what makes you different not more of the same.
The reason your message feels “off” isn’t what you think.
If you’re considering hiring an agency you probably have a gut feeling that your messaging is off. You have an amazing product or service, but something is missing, and you can’t wrap your fingers around it or find the right words to describe it.
The good news is it doesn’t have to be this way. You can find the right words to clearly articulate who you are and what do – once you know the real reasons your message feels off. In this ebook, you’ll discover…
Why subtraction is greater than addition (stop adding stuff!)
How to align your message and offer
How to say the right things everywhere
