Below is the transcript for show two of The Distilled Brand Happy Hour. In the show, I help founders gain traction in their business by offering up one small microtip or micro lesson. In this show, we explore why the old adage – the riches are in the...
Ever feel like your brand’s message is as clear as a foggy night in London? You’re not alone. Many entrepreneurs struggle with articulating who they are and what they do. I’ve found this to be especially true for clients whose body of work is...
I started my business in 2017 and immediately began collecting puzzle pieces – individual tools, software, and processors I “needed” to run my business. I collected a lot of puzzle pieces. As a result, I wasted a lot of money and time trying to get...
Today we’re talking about objections. Specifically, how you can use them to write great copy, but first, we need to address a common mistake businesses tend to make. Instead of discussing client objections, many businesses of one avoid objections out of fear a...
Using the popular StoryBrand framework, we can craft a powerful narrative for any industry, politics included. Why? Because it focuses on the “customer,” not the individual or business. StoryBrand uses a seven-part framework. Character Problem Guide Plan...
“I feel like I have to train my audience all the time,” she stated with a disheartened tone. “Is your service the first one of its kind,” I asked. “No, of course not. People have been developing websites for years,” she responded....
Emails. We love them, and we hate them, but there is one undeniable fact about them; emails work. If you ask anyone who has run a successful online business, they will tell you emails equal sales. However, many will readily admit one of their biggest mistakes was not...
When I started my business, I chased revenue. As a result, I made a big mistake. The mistake. One message for everybody. The scarcity mindset What I’ve learned over the last seven years of helping entrepreneurs clarify their message is this;...
The following headlines are a recipe for disaster for Brands on LinkedIn. Turn your LinkedIn inbox into a lead generation machine! Fill your calendar with qualified leads without… 10X the clients in your inbox every month! Book 25 calls...
I’m often asked, what makes great website copy? The answer is simple. Great website copy is a conversation with your prospects. Structuring that conversation is not easy, but you can get a head start by following these guidelines. The Hero Section ...
