The following headlines are a recipe for disaster for Brands on LinkedIn. Turn your LinkedIn inbox into a lead generation machine! Fill your calendar with qualified leads without… 10X the clients in your inbox every month! Book 25 calls...
I’m often asked, what makes great website copy? The answer is simple. Great website copy is a conversation with your prospects. Structuring that conversation is not easy, but you can get a head start by following these guidelines. The Hero Section ...
Creating Clarity #018 Reading time: 3 minutes. 18 seconds Everybody wants to get leads on LinkedIn these days, so there is no shortage of people willing to help you. The two main activities this helpful lot wants you to do are: Join a POD. Use a 3rd party...
Everyone believes the way to “niche down” revolves around WHO you serve, which is why entrepreneurs people get stuck. When we think about a niche, we tend to focus on the WHO because every guru, book, or article titled “the riches are in the...
Creating Clarity Newsletter #016 3 minutes 13 seconds Last week, I was having a discussion with a client about the amount of “free stuff” you should give giveaway in your lead gen docs and content. The discussion made me think about the song...
Creating Clarity Newsletter #015 Most businesses of one do not have a business model. As a result, they offer too many services, which eats their time and leads to burnout, and in the case of an agency, they create the need to add overhead to support your services....
Creating Clarity Newsletter #014 Later today, I’ll be speaking in front of an audience at a conference for the first time in two years. The topic is how to grow your brand using LinkedIn. LinkedIn is an excellent place for individuals and brands to raise brand...
What makes a good LinkedIn Cover Story Video? Creating Clarity Newsletter #013 (ironic I’m writing this on Friday the 13th) Reading time: 4 minutes 28 seconds +30 seconds to watch the video Let’s go! Let’s talk LinkedIn profile images. If you just...
A few years ago, I wrote CareerKred, where I outlined the four steps you must go through to build your brand. While I wrote the book for career-minded professionals who wanted to build a personal brand to stand out in their career. Now six years later, it turns out...
Creating Clarity Newsletter #012 This week, I had a conversation with a solopreneur who was frustrated because her content wasn’t “converting.” She had been posting on LinkedIn for three weeks. Three weeks. She was concerned that no one was engaging...
