Positioning, Messaging, and Copy. Oh My.

Welcome Patrons! In addition to running The Distilled Brand®, I’m also a coach in a large entrepreneurial group. Last week, I had a discussion with a founder about the copy on their website. I asked why she felt that way. She told me it was because the site...

The Linkedin Sales Funnel

Welcome Patrons If you’ve been following along, you’ll know that today is the third and final installment of the LinkedIn series, and today, I’m tackling the third most common question I’m asked. “How do I get leads on LinkedIn?”...

Personal Profile vs. Company Page

Welcome Patrons In part two of this three-part series, let’s discuss the second most asked question I get about LinkedIn, and most brands get this completely wrong. “Should I post to my company page or my personal page?” My answer is your personal page. Unfortunately,...

Your LinkedIn Profile

Welcome Patrons As the author of a book on LinkedIn (LinkedIn Made Simple), I’m often asked questions about LinkedIn. I get questions like: What should I put in my headline? How do you write an appealing About section Should I use the Services and Featured...

The secret ingredient to marketing and branidng

Welcome Patrons Last week, I was on vacation with friends in Scottsdale, Arizona. We spent the week watching spring training baseball games and checked out some breweries and eateries. One of the places we visited was a trendy new spot in Old Town Scottsdale; it had...
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The LinkedIn Daily Checklist

10 daily activities to capture more profile views and leads in as few as 30 minutes a day

Check your email for the checklist!

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The Real Reason Your Messaging Feels "Off"

Discover the 3 pitfalls many consultants make when it comes to messaging and what you can do to fit it! 

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LinkedIn Power Pack

The LinkedIn Power Pack

A complete bundle of strategies and tactics to help you convert comments into clients.

Check your email for the checklist!