🥃 Welcome Patrons It hit me on a walk this weekend like a ton of bricks: the difference between being clear and being distilled. At first glance, they look the same—simple, understandable, and easier to say than our usual tangled explanations. However, they are...
This week’s pour: Becoming Undiluted This week’s topic is straightforward: dilution. This isn’t about burnout, a broken strategy, or watered-down drinks. Every business experiences dilution. Dilution happens when your message, offers, and positioning slowly lose...
Welcome Patrons, A few days ago, I spoke with a founder facing a tough decision. On the surface, he had done everything “right.” He had plenty of momentum, but underneath, he was exhausted. His clients had shifted, and his offers no longer fit their needs....
The Lies Founders Tell Themselves to Stay Safe During a recent onboarding call for the Brand Messaging System™ program, a client stated, “Well, I’m a researcher.” I stopped them. “No,” I said, “you’re not a researcher. You’re a CEO who happens to do research.” At...
