I got this challenge about personal branding in my inbox this week. 👇 “So dude, I’m challenging you to defend (personal) branding as not a totally narcissistic self-aggrandizing endeavor.” It’s a great question. Many people think the same...
AI is everywhere. From casual conversations with strangers at the bar to conferences to posts and social media. When speaking with clients or prospects, I get asked about AI, specifically how to use AI in their business. So, to satisfy your AI thirst, Let’s look...
This week, I was asked by a Brand MessagingOS client during our Momentum Mixology™ session if they should focus on their personal page or their company page. I get this question, or its kin – should I build my business as a personal brand or company brand...
I was asked recently how I consistently produce content. The answer is simple but not easy, and it’s the cure for your content blues in the digital age: an asset library. An asset library is like your personal wine cellar, stocked with the finest content—posts,...
In 2021, I realized I had a problem, like a cocktail shaker stuck on a bottle of top-shelf gin. The problem started in 2019, the year I decided to change the direction of my business. My business began in the career industry, where I was helping career professionals...
