Creating Clarity Newsletter #003 Hi there 👋🏻 Websites used to have a different purpose. They were essentially a brochure for your business. All pages and copy was, what we call at The Distilled Brand, inward-facing. On inward-facing websites, everything points to the...
Building and growing a brand – personal or business – is not terribly complicated. In fact, I laid out the four steps every brand must follow to build and grow their brand in my first book, CareerKred. What is difficult is implementing the steps required...
Creating Clarity Newsletter #001 Hi there 👋🏻 I learned the importance of brand in 2012. Before that, I only had a cursory view of brand from my work as a product manager. I didn’t really understand how it applied to people or businesses. Unfortunately for...
One of the biggest challenges micro-business owners face is understanding their “niche.” One reason they struggle with this so much is that they’re focused on the wrong thing. Let’s take a look. === Welcome to the distilled brand happy hour. My...
