Four Steps to Build your personal brand

by | May 10, 2022 | Newsletter, Personal Branding

A few years ago, I wrote CareerKred, where I outlined the four steps you must go through to build your brand. 

While I wrote the book for career-minded professionals who wanted to build a personal brand to stand out in their career.

Now six years later, it turns out the same four steps outlined in the book apply to ALL brands, especially those of you new to or starting a business as a business of one – solopreneur, freelancer, consultant, coach, etc.  

Here are the four steps. Follow them to build your brand. 

🤔  DEFINE:  

Raise your awareness. Determine what you want to be known for; specifically, what problem(s) do you solve. If you don’t know, no one else will either. 

🖥️  INTEGRATE:

Increase your visibility. Get aligned online. Google yourself / business. Buy your domain. Update your bios. Make your brand cohesive. Prospects should know what you do, not guess. 

✍️  CREATE:

Establish your authority; this will be the most challenging part for many, but you need to put yourself out there. Publish content aligned with Define above. Demonstrate your expertise.

🤝  ENGAGE:

Boost your credibility. If you want leads and clients, you cannot skip this step. Build your network and cultivate relationships. Do NOT fall for one-off “get leads quick” schemes. These are usually short-term tactics, and you want to build a long-term business/brand, right?

These four steps are evergreen. They will work in every case. And yes. The tools will change over time, but the methodology and process will remain the same. 

I call the process DICE, for obvious reasons, but also because investing in yourself can feel like a roll of the DICE. If you want different outcomes, you have to change behaviors and directions.

In other words, sometimes you have to roll the DICE and take a bet on yourself.

Whenever you’re ready, here are three ways I can help.

1. Brand Messaging OS: For solo founders and organizations to bring clarity, focus, and alignment between your offer, messaging, and systems so everything about your brand connects and everyone speaks the same language with confidence and clarity. 

2. Personal Brand OS: For founders and individuals who want to get recognized for their expertise by building their personal brands. This program will take you from unrecognized to unmatched in your area of expertise. 

3. LinkedIn Made Simple: For founders, organizations, and teams looking to up their game on LinkedIn to fill your pipeline with the leads your competitors are taking from you today. When you’re ready to stop wondering about LinkedIn and instead start using it as a lead gen tool.

Optin_LinkedIn_Daily

The LinkedIn Daily Checklist

10 daily activities to capture more profile views and leads in as few as 30 minutes a day

Check your email for the checklist!

Brand_Messaging_System

The Real Reason Your Messaging Feels "Off"

Discover the 3 pitfalls many consultants make when it comes to messaging and what you can do to fit it! 

Check Your Email for the Guide!