Four Steps to Build your personal brand

by | May 10, 2022 | Newsletter

A few years ago, I wrote CareerKred, where I outlined the four steps you must go through to build your brand. 

While I wrote the book for career-minded professionals who wanted to build a personal brand to stand out in their career.

Now six years later, it turns out the same four steps outlined in the book apply to ALL brands, especially those of you new to or starting a business as a business of one – solopreneur, freelancer, consultant, coach, etc.  

Here are the four steps. Follow them to build your brand. 

🤔  DEFINE:  

Raise your awareness. Determine what you want to be known for; specifically, what problem(s) do you solve. If you don’t know, no one else will either. 


Increase your visibility. Get aligned online. Google yourself / business. Buy your domain. Update your bios. Make your brand cohesive. Prospects should know what you do, not guess. 


Establish your authority; this will be the most challenging part for many, but you need to put yourself out there. Publish content aligned with Define above. Demonstrate your expertise.


Boost your credibility. If you want leads and clients, you cannot skip this step. Build your network and cultivate relationships. Do NOT fall for one-off “get leads quick” schemes. These are usually short-term tactics, and you want to build a long-term business/brand, right?

These four steps are evergreen. They will work in every case. And yes. The tools will change over time, but the methodology and process will remain the same. 

I call the process DICE, for obvious reasons, but also because investing in yourself can feel like a roll of the DICE. If you want different outcomes, you have to change behaviors and directions.

In other words, sometimes you have to roll the DICE and take a bet on yourself.

Whenever you’re ready, here’s how I can help.

1 Brand Messaging OS:  Join over 100 founders and solopreneurs and create your own brand messaging operating system (BMOS) and bring clarity, focus, and alignment to your audience, message, and offer.

Imagine not worrying about what to say when asked, “What do you do?” Or not worrying about needing to get another job because your leads have dried up. If that sounds like something you need, the BMOS may be for you. Schedule a call, and let’s chat.


The LinkedIn Daily Checklist

10 daily activities to capture more profile views and leads in as few as 30 minutes a day

Check your email for the checklist!


The Real Reason Your Messaging Feels "Off"

Discover the 3 pitfalls many consultants make when it comes to messaging and what you can do to fit it! 

Check Your Email for the Guide!