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Features, Benefits, and Value Propositions, oh my!
Welcome Patrons. 🥃
Imagine pulling up a chair at the bar and the bartender starts telling you about the chair’s dimensions, color tone, and weight distribution. All you can think about is. “Who cares?” followed quickly by, “Just me give a drink.” While this may seem like an unlikely scenario in a bar (probably is) it’s the exact scenario I see on websites, LinkedIn profiles, and social media bios; always talkin’ features, never benefits or value props. Your patrons want the benefits and the value proposition, just like you do. So today, let’s chat about Features, Benefits, and the all-important Value Proposition. Because understanding how to translate these elements into a message that your audience cares about makes all the difference. Unless, of course, you’d rather know about all the chair’s features…
