Welcome Patrons. 🥃

I hear it often. “My posts get no engagement.” “My content is like a cricket magnet.” “No one responds to my messages.” Ever feel that way? Like you’re talking, posting, and promoting all day, but your audience isn’t biting. It can be a real buzzkill, for sure. But, lucky for us, there’s a neurological phenomenon that can work in your favor. The Mere Exposure Effect also called the familiarity principle, is a psychological phenomenon that says people, you and I, tend to develop a preference or liking for something you are or become familiar with. For example, you may prefer a product/service more if you repeatedly see content or ads for it. That’s right. The more you see it, the more you want to get it. So, let’s look at how you can leverage this principle to maximize its effect on your brand or business.