Ever feel like crafting the perfect business strategy is like mixing a cocktail in the dark? Well, it’s time to turn on the lights and get clear on those ingredients. This week, we’re exploring three steps for turning customer insights into actionable...
I got this challenge about personal branding in my inbox this week. 👇 “So dude, I’m challenging you to defend (personal) branding as not a totally narcissistic self-aggrandizing endeavor.” It’s a great question. Many people think the same...
AI is everywhere. From casual conversations with strangers at the bar to conferences to posts and social media. When speaking with clients or prospects, I get asked about AI, specifically how to use AI in their business. So, to satisfy your AI thirst, Let’s look...
This week, I was asked by a Brand MessagingOS client during our Momentum Mixology™ session if they should focus on their personal page or their company page. I get this question, or its kin – should I build my business as a personal brand or company brand...
I was asked recently how I consistently produce content. The answer is simple but not easy, and it’s the cure for your content blues in the digital age: an asset library. An asset library is like your personal wine cellar, stocked with the finest content—posts,...
In 2021, I realized I had a problem, like a cocktail shaker stuck on a bottle of top-shelf gin. The problem started in 2019, the year I decided to change the direction of my business. My business began in the career industry, where I was helping career professionals...
Ever feel like your brand’s message is as clear as a foggy night in London? You’re not alone. Many entrepreneurs struggle with articulating who they are and what they do. I’ve found this to be especially true for clients whose body of work is...
You probably don’t know it, but I rebranded in 2023. While it was the most straightforward decision I’ve ever made, it was challenging. Like switching from Kolschs to Sours, it was a little rough at first, but once you commit, going back is a hard swallow....
Below is the transcript for show two of The Distilled Brand Happy Hour. In the show, I help founders gain traction in their business by offering up one small microtip or micro lesson. In this show, we explore why the old adage – the riches are in the...
Ever feel like your brand’s message is as clear as a foggy night in London? You’re not alone. Many entrepreneurs struggle with articulating who they are and what they do. I’ve found this to be especially true for clients whose body of work is...
