Emails. We love them, and we hate them, but there is one undeniable fact about them; emails work. If you ask anyone who has run a successful online business, they will tell you emails equal sales. However, many will readily admit one of their biggest mistakes was not...
When I started my business, I chased revenue. As a result, I made a big mistake. The mistake. One message for everybody. The scarcity mindset What I’ve learned over the last seven years of helping entrepreneurs clarify their message is this;...
The following headlines are a recipe for disaster for Brands on LinkedIn. Turn your LinkedIn inbox into a lead generation machine! Fill your calendar with qualified leads without… 10X the clients in your inbox every month! Book 25 calls...
I’m often asked, what makes great website copy? The answer is simple. Great website copy is a conversation with your prospects. Structuring that conversation is not easy, but you can get a head start by following these guidelines. The Hero Section ...
Creating Clarity #018 Reading time: 3 minutes. 18 seconds Everybody wants to get leads on LinkedIn these days, so there is no shortage of people willing to help you. The two main activities this helpful lot wants you to do are: Join a POD. Use a 3rd party...
Everyone believes the way to “niche down” revolves around WHO you serve, which is why entrepreneurs people get stuck. When we think about a niche, we tend to focus on the WHO because every guru, book, or article titled “the riches are in the...
Creating Clarity Newsletter #016 3 minutes 13 seconds Last week, I was having a discussion with a client about the amount of “free stuff” you should give giveaway in your lead gen docs and content. The discussion made me think about the song...
Creating Clarity Newsletter #015 Most businesses of one do not have a business model. As a result, they offer too many services, which eats their time and leads to burnout, and in the case of an agency, they create the need to add overhead to support your services....
Creating Clarity Newsletter #014 Later today, I’ll be speaking in front of an audience at a conference for the first time in two years. The topic is how to grow your brand using LinkedIn. LinkedIn is an excellent place for individuals and brands to raise brand...
What makes a good LinkedIn Cover Story Video? Creating Clarity Newsletter #013 (ironic I’m writing this on Friday the 13th) Reading time: 4 minutes 28 seconds +30 seconds to watch the video Let’s go! Let’s talk LinkedIn profile images. If you just...
